Stack Overflow adopted Octopus Deploy to streamline and scale its enterprise software delivery using tenanted deployments, automation, and Configuration as Code. By integrating application code, build, and deployment processes in a single GitHub repo, the team improved CI/CD efficiency, enabled better collaboration through pull requests, and reduced deployment times across multiple customers. Octopus's Azure support, API flexibility, and excellent customer service empowered Stack Overflow to standardize and mature its DevOps practices.